The Ambiguities Of Shakespeare s Shylock - 1110 Words

After the previous lecture is reviewed, The new information about this play that we first take a look at is the ambiguities and how these influence the direction and meaning of the play. If we looks that the different character from different angles we will see that Shakespeare show Shylock as someone that is being treated unfairly by the Christians but on the other hand Shylock is threating the livelihood of a another person. If you look at the play from the Christians side, how can we fully agree with how they are treating another human being, just because he is from another religion. By looking at the wording of the text and the underlying meaning that Shakespeare has put into the play, we can discover Shakespeare’s true intentions. The†¦show more content†¦She says What, no more? when she is told about the amount of money owed and tells him, Pay him six thousand, and deface the bond double six thousand and then treble that. This not only shows her to be rich, but also she is very generous. When she married Bassanio, Portia knew that he was not as wealthy as the other suitors, but there was something different about him. Portia had enough money to live she does not need a rich suitor, so she fell in love with the man whom she thought could love her, and not just want to get richer. However, when Bassanio told her about the bond, Portia immediately was willing to help Antonio with the money and the defeating of Shylock the Jew. Portia gets to prove her wit and knowledge of the law in the courtroom scene when she dresses as The Doctor Of Law and insists on helping out. She is allowed to do this because she tells the judge that she a trainee and is well learned. The character of Shylock seems, outwardly, to be the villain of the play. He sets up a plan to take a pound of flesh from Antonio, who, outwardly, seems like a good Christian. This, however, has more depth to it than it appears. Shakespeare gives reasons for Shylock s actions though t hey may be acts of hatred, it is not unjustified hatred. Instead, it is clear that the Antonio has given Shylock plenty reason to seek revenge. Furthermore, it is quite obvious that many of the Christian characters exhibit theShow MoreRelatedEssay about The Merchant of Venice2939 Words   |  12 Pagesof the villain and main antagonist in this play, the character of Shylock is extremely complex and multi-dimensional. He seems to have two sides that can be emphasized or played up in order to create a fundamentally different play, as has been done many times throughout history; post-Holocaust reproductions, for example, are obviously radically unlike than ones that may have come before (Rich 1). In most modern adaptations, Shylock is seen as a sympathetic character, perhaps due in part to the widespread

Descriptive general marketing plan outline for eegee company Free Essays

I.  Ã‚   Executive Summary – This marketing plan is designed and conceptualized to respond to a particular challenge that the Eegee Company is looking to take head-on: make solid, calculated steps upward the market and consumer share ladder and eventually lead the industry based on commanding hold of the target market and market share. This marketing plan provides an insight on the key pillars of a workable, achievable and realistic marketing strategy through the careful analysis and consideration of the company structure, capability and current market position as well as the position of the competitors and the direction where most of the target customers are looking. We will write a custom essay sample on Descriptive general marketing plan outline for eegee company or any similar topic only for you Order Now This marketing plan is designed to design a strategy so to ensure that the target customers of Eegee Company is looking Eegee’s way, and no other way, through effective marketing with the use of traditional and below the line (BLT) advertising vis-à  -vis enhanced and improved product designed to suit the taste of its target market. In order to measure the success level of the marketing plan, several long term and short term objectives are identified in this marketing plan to enable the company to see whether they are consistent with the course of action and course plotted by the marketing plan, and if the marketing plan is effective after all. II. The Egee Company Marketing Challenge – The Eegee Company has been operating since 1971, and for nearly four decades, many internal and external aspects have changed. Internally, there have been several changes in operational direction that included shift in logistics, use of technology and expansion while externally, competitors of the Eegee Company products themselves collectively experienced changes; some became stronger brands, some disappeared and in their place some new names surfaced to challenge the market and threaten the market share enjoyed by Eegee Company. The main marketing plan of the this marketing plan is to put Eegee Company in a position of stable and consistent growth, and over a period of calculated time, hit the top spot in market share in the frozen fruit juice, baked goods and sandwich industry, and provide long term and short term strategies on how to maintain pole position at least before a new and more suitable and up-to-date marketing plan has been created and enforced. This market plan will take into consideration the analysis of the current business situation Eegee is in, as well as the analysis of the company, the target market and customers and the competition to be able to ascertain the real grounds Eegee is standing on at the moment and from that point define the path it should take to get to where it wants to go. Analysis of the Situation – Eegee Company has successfully managed to branch out, but the branching out of the company is not yielding the desired stranglehold effect of the target market. Simply put, Egee is everywhere, but a lot of its target consumers are still going somewhere else. The question is, ‘why is that’? Product-wise, Eegee Company’s line of food product provides both character to the company and diversity that consumers require for a food chain to constantly invite patrons and attract new customers. In the absence of any official action against Eegee Company by anyone of its former and current customers with regards to the products having undesirable qualities, it is by default that this marketing plan would consider that most customers would agree that generally, Eegee Company’s food is fresh, delicious, satisfying and reasonably priced. Eegee Company, throughout its 36 years of existence and operation, was able to follow trends in local and trans-state food and beverage distribution and manufacturing, such trends not jeopardizing the quality of Eegee Company food. III. Alternative and Selected Marketing Strategies – This marketing plan will identify some alternative marketing strategy and select particular marketing strategies that the company is capable of launching and supporting inside a particular time frame. Selective and Sensitive Media Advertising – Traditional marketing wisdom still points to the use of advertising in mass media as an effective marketing strategy. But as was pointed out earlier in the marketing plan, current social changes affect the manner by which modern advertising and marketing strategy is being conducted, and Eegee should be aware of that and incorporate these changes in the strategy to come across as an issue-sensitive company whose main concern as a corporate entity is customer welfare. Eegee can shift its marketing and advertising styles with more health-conscious tones and responsibilities, meaning Eegee will focus on its healthy food line and stress on the characteristic of Eegee as a partner in maintaining healthy eating habits and at the same time re-align product advertising with regards to the audience that it actually hits, similar to the Kellogg case and the role of their advertisement of food that pressure groups deem as unhealthy for kids and contributing to the obesity of the children in America (Associated Press, 2007). Product and company assessment through public and target market survey – bringing the food closer to the target customers requires the company to know what type of food these people want on their hands and on their plates. This assessment is critical since this will provide the company a glimpse of where current Eegee products stand in the preference of the target market. Results of this study is integral in the marketing plan since this will help in the undertaking of alternative recommended strategies like the discontinuing of a product as well as product re-branding and change in company profile. The marketing team can begin with conducting the study on the impact of the company’s current identifiable logos and characters and whether or not it alienates a particular section of the target market owing to its leaning towards more youthful and child-like personality. Promotion through close contact with customers – Promotional activities like community-based events support and sponsorship is highly encouraged to be able to put Eegee closer to its target market. Other minor promotional gimmicks like holiday discounts and give-away items should also be analyzed carefully, particularly with the items to give out with focus on strengthening brand and product recall through non-food items. IV. Short Term and Long Term Projections – Long term and short term projections include immediate marketing strategy impact as well as the expected fall out of the marketing plan which will be reflected in a post mortem for the marketing plan which will be identified in the marketing strategy calendar. The long term and short term projections should also consider the impact of the marketing plan in other business areas like the forecast of revenues, expenses and break even analysis. The selected marketing strategies also promise several long term and short term impact on the company sales and product performance. The ‘Selective and Sensitive Media Advertising’ marketing strategy’s short term results may include favorable public perception on the company and the product that may show direct positive impact in immediate improvement of sales. Another expected short term result is the gaining of newfound interest among new target market who will be hit by the particular new wave of Eegee’s media advertising. Long term results generated from this particular strategy include long term maintenance of favorable and positive company and product profile (which can only be maintained if the company can provide products that customers generally like and enjoy) as well as the establishment of the very critical brand recall that can help in minimizing advertising efforts for at least the next one or two years. The ‘Product and company assessment through public and target market survey’ strategy’s long term and short term effect is primarily the ability of the company to use the opinion of its target consumers to its advantage. Its short term effect includes being able to re-design and repackage the products, the company and the marketing style that fits the consumer taste. Its long term effect is primarily the providing of usable data which the company can use in the future during its redesigning of future marketing plans and strategies. The ‘Promotion through close contact with customers’ strategy provides a short term effect that translates to direct communication with target consumers on a more localize and direct level while its long term effect is expected in the increase and maintenance of brand recall and product identification. In order to achieve them, departments and individuals who are directly involved in the implementation of the marketing plan should perform expected tasks and maintain deliverables as per marketing plan schedule. Special action towards the marketing plan that affects the marketing strategies directly may come in the form of remedial actions should unexpected problems arise during the duration of the marketing plan and strategy implementation, as well as crisis management task undertaking in the event of crisis-level concerns occurring during the duration of the marketing plan/strategy implementation. Forecast of Revenue – members of the marketing team should be designate the starting point of marketing campaign pursuant to the marketing plan put into action. A comprehensive administration of the marketing plan (advertisement, promotion, product change, corporate re-design etc) would be sufficient enough to allow management to evaluate sales performance from the start of the marketing campaign up to the end of the first three or five months and break down these months into weeks and days to see if there are noticeable trends that can suggest improving revenue based on the imposed marketing strategy. Expenses – List of expected expenses should make room for auxiliary expenses for unexpected marketing costs and should be detailed in the marketing plan. The expenses incurred in the undertaking of a creating and using of a new marketing plan and marketing strategy is considered as internal investment of the company. The marketing team should work hand in hand with the accounting and the legal department to see how some of the expenses can be translated for tax refunds and tax exempts and other ways and means that can soften the impact of the expenses on overall operation and financial status of the company. Marketing, after all, ‘costs money’ (Gendusa, 2006). Break Even Analysis – The marketing plan, the forecast of revenue and the list of expenses should design a strategy allowing for break even income – costs as the worst case scenario in the event that the marketing plan did not yield expected results. Necessary plans should also be made to compensate for any negative result of the break even analysis. References: Associated Press. (June 14, 2007). Kellogg to change recipes, marketing. The Boston Globe. Retrieved December 25, 2007, from http://www.boston.com/business/globe/articles/2007/06/14/kellogg_to_change_recipes_marketing/ Eegee’s website. Retrieved December 25, 2007, from http://www.eegees.com/index.htm Gendusa, Joy. (May 22, 2006). The Importance of a Marketing Plan. Articlesbase. Retrieved December 25, 2007, from http://www.articlesbase.com/marketing-articles/the importance-of-a-marketing-plan-30026.html ; How to cite Descriptive general marketing plan outline for eegee company, Essays

Medical Records and Privacy of the Famous free essay sample

Medical Records and Privacy of the Famous Privacy seems to be something that many people desire, but is becoming less and less available. With all the new technology, it is easier than ever to invade someone’s privacy. With cameras everywhere, from ATM’s to people’s cell phones, it is difficult for anyone to do anything that can be kept to one ’s self. While privacy is a right that the average person doesn’t normally struggle with, it is a problem that celebrities encounter everyday. Paparazzi are constantly following these famous people around as they do their everyday things like shopping, playing with their children, partying, or simply hanging in their homes. It is basically the price to pay to be famous. While these celebrities’ lives are invaded to a large degree, shouldn’t they still enjoy the right to keep some aspects of their lives private? Celebrities should have the right to keep things like medical records private, because not only is it a violation of the Health Insurance Portability and Accountability Act (HIPPA), it is unethical to release medical information about someone to the public, even celebrities. In recent years, there have been a number of break-ins of celebrity medical records that have been leaked to the tabloids. In 2006 one of the country’s leading medical institutions discovered that the security of their medical records had been breached when The National Enquirer printed a story about Farrah Faucet’s cancer relapse, before the actress even told any of her family members† (Steinhaurer, 2008). Ms. Faucet is not the only celebrity who has had this happen. In 2007, George Clooney was informed that his medical records were accessed by people who didn’t have the right to look at them, following a motorcycle crash that left the actor with broken ribs and scrapes. Britney Spears was also a victim when the media reported that she was involuntarily hospitalized in 2008 and put in the psych ward under the thought she could be a danger to others or herself. Gossip outlets and other news media reported on her interactions with staff and visitors throughout her hospitalization (Techweb, 2008). These are incidents that have occurred for many years, as tabloids are always interested in the medical issues celebrities deal with, and keeping it under wraps is more difficult with technology making it easier for anyone to gain instant access to health secrets. â€Å"With the advent of networked computers, the problem has increased exponentially, and celebrities are constantly surrounded by people who are willing to trade in medical information for profit or their own 15 minutes† (Blankstein, 2008). While the people who accessed the records of these celebrities and leaked the stories are definitely at fault, I think that much of the blame also lies with the reporters and journalists who actually print and air the stories. The press is violating privacy by releasing these stories in two ways, legally and ethically. â€Å"Medical privacy rules apply to everybody, including celebrities,† Alicia Mitchell, spokesperson for the American Hospital Association said. â€Å"Everybody is entitled to confidentiality of what is often very personal information† (Rhea, 2007). By printing the very private medical information, there was a violation of HIPPA. HIPPA is an act that went into effect in 1996 and it set a national standard for securing and protecting patient health information. Hospitals have strict policies against leaking information, with the exceptions of insurance and law enforcement investigations. Because of this law, many health care providers won’t even admit to treating some patients (Techweb, 2008). While the people who leaked the stories to the press have been reprimanded by either suspension or termination, there wasn’t any type of consequences for the press for reporting this illegal material. That brings me to the ethical violation. â€Å"Depriving people of their privacy is a cruel and immoral act, which could destroy their lives. The sole objective of tabloids is to make money, so they’ll go to any extreme to satisfy their readers and increase circulation figures† (Heng, 2006). It is obvious that celebrity news is an outlet that sells, as seen by the numerous tabloids and entertainment shows. The public has an interest in what is going on in the lives of these rich and glamorous people. This brings on a form of mediated voyeurism, which can be defined as, â€Å"the consumption of revealing images and information about others’ real and unguarded lives, not always for the purpose of entertainment but frequently at the expense of privacy and discourse, through the means of the mass media† (Calvert, 2000). Basically saying that the public has a need to see these famous people and learn about their lives, even at the risk of invading their privacy. The tabloids simply exploit the public’s desire to learn these things, regardless of the ethical issues of invading a human being’s privacy. They know people will buy it and that they will make money. I think that to be an ethical journalist it is important to empathize with the person whose life is about to be splashed on the papers. Of course there is the matter of getting the story and pleasing the readers and the editor, but it should take into account the public’s real right to know. A story about the health of someone like the President of the United States might be something worth printing, because knowing how he is medically is of public interest because this is a man that is running the country. However, that is a different scenario with someone like Britney Spears. She is simply an entertainer and it isn’t important for the public to know her health because it will not affect the daily lives of people. It is simply news that the public likes to learn about. If I were a journalist, I would like to think to myself how I would feel if someone had released my medical records for the public to read. I would feel very violated. As Lance Morrow states, â€Å"Good journalistic standards are not difficult to state, just tough sometimes when applied case by case. Journalists function best when they are mature, experienced, and intelligent; when they keep their work as clear and simple as possible; when they fall back upon decency and common sense if questions arise about whether to run a piece† (Morrow, 2002). If these people were true journalists, they would think ethically about whether or not to release this type of information, and whether or not it is simply the decent thing to do. I would think that it would be an easy answer because, just because someone is famous, doesn’t mean that all of their privacy rights should be violated.